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Michiel Kerbert

Why do we work together, Edward?

Sarah asked during last week’s strategy meeting.


Edward smiled and answered


Team, that’s exactly 


What we will decide these coming weeks.


We will go beyond last year’s boundaries


Notwithstanding the great progress we made. 


Who feels that we as individuals …


We are meant for more?


Who feels as division …


We only scratched the surface?


The entire team said 


“Oh, yes!”



It’s now Sunday evening 


Edward reflects about last week


Before he enters the Theatre of his Mind


To visualize the coming week.


Last week’s strategy meeting: 


Contrarian and incredible.


Edward outlined his suggestion


His invitation


To imagine how the division would be


When they started from scratch.


Who would they be?


What would they do?


How would they do it?


Based on which principles?



Edward and his team


Already discovered last year


The importance of aligning 


Personal and organizational WHYs.


But then what?


Knowing these … talking about them


Isn’t enough.



During the holidays


Edward studied again the Hero’s Journey.


He realized that everyone 


Has the opportunity 


To make their life a hero’s journey.


Individuals as well as 


Teams, organizations and communities.


With that in mind 


Edward developed a methodology


Which he loved to share with the team



He decided otherwise …


As he wanted to find a way 


Which would make the discoveries 


Natural and meaningful.


Life is a dynamic system


Everyone has their own journey to make


But …


The step-by-step approach 


Can be the same for all.



Edward recalls Sarah’s deep question


“Why do we work together, Edward?”


Edward responded 


“How about we as team 


Work on a methodology together


Which leads to answer 


Not only that question 


But also gives us the meaning 


We are looking for in our lives?”


Edward recognizes the power of 


‘WE’ and Co-creation. 



Edward had learned from his team


Providing instructions doesn’t work


Everyone needs to make


Their own discoveries


Come to their own conclusions.


It’s about giving confidence 


About providing space


Then … the best results appear.



Edward is looking forward to 


Another incredible week.


He will now visualize 


In the Theatre of his Mind


The step-by-step methodology


They will work on together.


He sees WHY and Vision


As the critical starting point.


One thing is for sure:


It will be contrarian.



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